BTS Issue #1: My vision for MBB and 2023 marketing plan

PLUS a look into how I plan to monetize and potential roadblocks

Hey friends!

For this first Behind The Scenes issue, I figured that I would start from the beginning and share what my overall goals are for this outlet and how I plan to spread the word throughout 2023.

First, let’s talk about my focus for Mind Body Brand.

Over the past few months I’ve been going back and forth deciding on what would be the main focus for MBB. I am someone who naturally wants to do ALL THE THINGS but in an effort to simplify my entire life, I wanted to put my focus on one area of the business before I decide to expand.

Here are a few things that I’ve considered:

1. A membership community

2. Leveraging the 5 Minute Reset podcast

3. Growing the newsletter

4. Focusing on paid digital and in-person events

5. Creating physical wellness related products.

Ultimately I decided to double down on growing the newsletter (which is one of the reasons why I decided to move to Substack).