Issue #45: On Embracing The Bare-Minimum

What if you focused on doing the least, very well?

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Happy Wednesday friend!

In my years of entrepreneurship, decision-making, and pivoting, I’ve figured out that a huge source of my business anxiety stems from my need to do the most.

Call it a “beautiful toxic trait” if you will, but when I have a goal, my only option is to go as big and as shiny as I possibly can. I fully stand on the belief that whatever you’re going to do, do it big. Whatever I launch has to be well branded, it has to be built on the best platform, and include nothing but the best bonuses and features.

While yes, that mindset has offered me a lot of incredible opportunities and an expectation within my audience to only produce the best, trying to go big with every project that I create often leaves me feeling incredibly exhausted and anxious behind the scenes. Trying to keep up with expectations sends my thoughts into overdrive as I try to anticipate every possible opinion. I second guess if I’m making the right decisions. And obsess if the overall outcome will be worth the work I put in.

Isn’t it beautiful how our mind has the capability to dream up these big visions for how we want our life and business to be? And then turn around be the same reason why we feel so weighed down mentally in the process?

But is always showing up at a 10 worth it if your audience can get the same results when you operate at maybe a 7?

I’m not sure if it’s age or just years of always aiming for the top but between me and you, I’m tired. I’m tired of the overachieving. I’m tired of putting my ideas on hold if I’m not able to fully execute at the level that I desire. And I’m tired of the mental gymnastics that comes along with striving to do the most.

Maybe being average is what’s better for my mental health.

Now I’m not saying that it’s not important to try to produce your best. Please do not go out and put some mess up on the internet and try to sell it in the name of balance. But isn’t a B still a passing grade? Hell, I got C’s the majority of high school and I seem to be doing pretty well in life.

What I’m saying is, what if we just focused on doing the bare minimum really well? What if we cut out all of the glitz, glamour, and theatrics and just focused on serving our audience and community to the best of our ability? Giving them what they need without the need to have it all wrapped up in a pretty bow?

Do you know how freeing it has to be to show up as your most authentic self and not try to overcompensate with a bunch of extra bells and whistles? How freeing it is to allow your business and projects to grow naturally without always pushing them at 100 miles per hour? Like, what if you launched that new product and didn’t feel totally depleted afterward? Does that feel possible to you?

In this current season of my life, there are very few things that I want more than to serve you well. To help you figure out how to prioritize yourself in the same way you prioritize your business. And I believe that I can do that, without constantly pushing myself to my limit.

I’ve said this time and time again but if you’re not taking care of YOU then there is no way you can take care of others.

So I want to know, what would doing the bare minimum well in your business look like? Let’s chat in the comments!

Cheers to an incredible week!

– Alisha

IN CASE YOU MISSED IT

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GOOD FINDS

🙃 This is the podcast episode that inspired this week’s issue. “The Next Right Thing For Perfectionists” from the Next Right Thing Podcast.

📈 A really insightful roundtable conversation about the Creator Economy Middle-Class. Do we all REALLY need to make a million dollars in order to thrive like we have been told?

🍁 I truly don’t understand the hype BUT if you’re into that type of thing, the crew over at The Everygirl tried all of the new Fall drinks at Starbucks and rated them from worst to best.

🤷🏽‍♀️ This is a very real issue. What do you do when you can no longer afford your friends?

🧘🏽‍♀️ Meet the therapist who is making mental health accessible to anyone on Tiktok.

DON’T FORGET TO BREATHE