We're about to enter the busiest season for most entrepreneurs. It's no lie that Black Friday through Christmas is the perfect opportunity for you to hit or exceed your income goal for the year. And i'm sure everywhere you turn right now, someone is telling you to work harder, go bigger or that you're already behind if you're not ready to hit go on your big holiday season marketing strategy.
But I'm here to tell you the opposite. Yes, this is the perfect time of year for you to clear out your inventory or start booking clients for the new year but...you DON'T have to participate. 😧
If this year has kicked your 🍑, if you feel like you have nothing else to give 2022 or if you'd rather just rest and enjoy this season with your family and friends, consider this your permission to do so.
Yes, money is great, but is it worth potentially hitting burnout or missing out on making memories with those you love? Is it really worth spending all of that time doing something that you're just not into right now? I can't answer that for you but if you decide you'd rather take it easy for the last 45ish days of 2022, know that you're not missing out and not participating doesn't make you a bad entrepreneur.
Use this time to charge up, love on yourself and others and mentally prepare for the new year to come!
Cheers to a beautiful week!
– Alisha