Issue #77: Choosing a business model that supports your capacity

Why choosing a business model based on trends is a recipe for burnout and a better way to shift.

I’ve been an entrepreneur long enough to know that most business models go through seasons. When I first got into this space, email courses were the hot new business model. Then it was 1-to-1 coaching, then it was courses, then group coaching, then memberships. Every few years a different business model has its time to shine and you’ll know what’s currently trending by the amount of people online telling you why that specific business model is better than all of the rest.

When the tides shift, you’ll also begin to notice more and more entrepreneurs leaving their tried and tested business models behind in pursuit of this new direction. Trust me, I know all too well how tempting it is to fall for these gimmicks, especially when there is a big income promise attached. I’ve taught so many courses and had so many coaching programs in my day that I probably have enough content to fill a college curriculum.

But let me tell you, one of the quickest ways to end up burned out and frustrated with your own business is to adopt a new business model just because it’s popular. For one, are you even qualified for the type of business model that you’re moving to? Secondly, do you even have the capacity that is required to make that business model successful?

The biggest reason why I stepped away from business coaching was because I no longer had the capacity for it. Each coaching session left me feeling drained, I no longer got excited about giving feedback, and my overall marketing strategy became a chore that I almost hated. I knew at that point that my mental capacity could no longer handle coaching, so I decided to pivot.

How do you go about choosing a business model based on your capacity?

Assess Your Mental Energy and Strengths: Consider the tasks that drain you and which ones energize you. Opt for a model that plays to your strengths. For me, I chose to focus on physical products and writing because those are the tasks that I currently feel energized and excited about.

Evaluate Your Time and Energy Availability: Consider business models that fit your available time and offer flexible work hours. This is especially important if you’re an entrepreneur who still has a full-time career.

Align with Personal Values and Interests: Select a model aligned with your passions and core values.

Test and Adapt: Be open to experimenting with different models and iterating based on what works best for your mental capacity. You know that I am the queen of pivoting so flexibility is key to finding the right fit.

Need some help deciding on your new business model? Let’s chat about it in the comments!

Cheers to an incredible week!

– Alisha

GOOD FINDS

💄 How to become your highest self with Jaz Turner. – Balanced Black Girl

✔️ A step-by-step guide to performing a quick life edit. – The Everygirl

🎥 Tiktok is testing out 60-minute videos, could it be trying to take over Youtube? – Tech Crunch

✏️ Borrow everything that

Lucy Werner

knows about growing a newsletter.

ICYMI

DON’T FORGET TO BREATHE