Happy Sunday friend!
We live in a “microwave” society. We can order almost anything we want from Amazon and have it arrive at our homes the next day. We can access anything we want to learn within seconds and a few taps on our phone. And we can get an almost instant look into all of our favorite celebrities lives within a few quick scrolls. Our brains have been rewired to want quick results. And the marketing world knows that.
There isn’t a day that goes by when I’m not forced to see a ridiculous ad from some guru claiming to be able to make me a millionaire in under 30 minutes. The marketing world knows that we are impatient beings who will do almost anything for fast results. But these unrealistic promises often do us more harm than good. Because as soon as we don’t have that immediate six-figure launch, our mind tells us that we’ve failed and to throw in the towel.
What I’ve tried to keep in mind since launching Doing Everyday Well is the fact that growing a sustainable business takes time. Yes, you also need a great strategy, but great brands are not built overnight. Like you, I want everything that I create to be an immediate success, but realistically, sustainable success takes time.
So this week we’re focusing on cultivating patience in our lives and businesses instead of chasing after fast results.
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