Was it a failed launch or a learning experience?

A look into the "failed" Doing Everyday Well launch and an overview of what I learned.

Earlier this year, I decided to go fully into e-commerce. I have had a love (and talent) for creating printed products for years and knew I could use my prior experience and expertise to create some really incredible tools for entrepreneurs. Specifically to help women entrepreneurs prioritize rest. As I was deciding on what other ways I would monetize my brand, I knew for a fact coaching and creating courses was out, so following the joy felt like the right option.

So in April, I launched my site Doing Everyday Well.

I excitedly launched the shop with three Take Care Toolkits. I created these toolkits as guides to walk you through the specific areas that hold so many women entrepreneurs back from making rest a daily priority. There is a toolkit centered around setting and communicating boundaries. One on mindset and movement. And the third was all about auditing your current business.

I had previously created these workbooks for my private community but decided to add more content and sell them as stand-alone products after I shut down that space.

Friend, I worked HARD on these toolkits! I’m talking a few months of writing, design, and then waiting for the actual product to come in. Then setting up my site on Shopify, taking product photos, recording tutorials, and implementing the marketing strategy.

I was not only prepared but also extremely proud of myself. AND I NEEDED A WIN! While the business seemed to be coming together, so many personal things were falling apart behind the scenes, so I was banking on a successful launch for a mood booster.

So I launched…

I published my content…

And I waited…

And waited…

And nothing happened.