Why I Hosted An Event That Made Me No Money

A look at the purpose, process, and numbers from my Mind Body Brand LIVE in-person event.

On Saturday, May 13th, 2023, I hosted my in-person event, Mind Body Brand LIVE! I originally hosted this event back in 2020 but with the pandemic looming and me knowing that the direction of my business was likely going to change, I waited three years before hosting it again.

And let me say, it did not disappoint. The entire day was filled with nothing but love and joy and it also proved to me that:

1. What I am doing with Mind Body Brand is NEEDED and...

2. There is space for me in this industry no matter how unqualified I often feel.

But while the event was incredible from a brand and community point of view, on the business side I made absolutely no money from it. 🥴 I wanted to share with you why I decided to host this event, a breakdown of the numbers, and what I will do differently the next time.