How many times have you been ghosted by someone you were genuinely interested in? You thought everything was going great then BOOM they stop texting you back or answering your calls. And you're left wondering what went wrong. So you move on, you find other people and then all of a sudden they are back blowing up your inbox as if nothing happened. That probably annoys the crap out of you right? Then why are you doing that to your email list? Getting them all hyped up with what you'll have to offer then ghosting them for months only to pop in later to talk about your new shiny project. They are probably just as annoyed.
And yes I just compared dating to your email list because someone giving you their email these days is just as big as giving someone your phone number.
If you have ghosted the subscribers on your email list then today's episode is for you!
So all this month we're chatting about growing your email list. More specifically the ladies in our membership community, The LOE Collective are working to create a 5-day email challenge that they will use to grow their list and build trust with their audience. But there is an elephant in the room that we need to tackle first, what do you do if you haven't spoken to your list in months? If ever?
For one, its ok! We've all been there! But that doesn’t mean that you have to scrap your list and start over. Today I wanted to share a quick process for reviving a cold list!
For this episode we collaborated with noissue! noissue was founded to provide makers, brands and businesses of all sizes access to custom, sustainable packaging. Whether you’re looking for custom tissue paper like we include in our member welcome kits, custom stickers or even tape, noissue’s eco-friendly packaging allows you to provide your customers with an unboxing experience that isn’t tarnished by excessive amounts of non-recyclable plastic.
As a listener of this show, you can get 10% off your noissue order with code: noissuexLOE2020
EP 119: Quick Tips For Reviving A Cold Email List