When it comes to entrepreneurship, where you are now or where you’ll end up a few years from now, is rarely where you started. As you launch your business and as you continue to grow, you may find that you have a deeper understanding of your audience, of your purpose and the mission that you want your brand to be known for. And often with that, making a pivot in your business is required.
The problem with that is, many entrepreneurs are afraid to take the leap. You’ve probably gotten into a comfortable spot in your business and your day to day tasks. So jumping into new territory is terrifying! But in many cases, in order to get to where you want to be, you can’t stay the same.
That’s one of the realizations that I have come to over the past few months within our business. More specifically, the business model. Living Over Existing today is not what it was 3 years ago when I sort of just launched. And I say sort of because it was never supposed to be a brand beyond the book that I wrote.
So if you’ve been thinking about pivoting your business model or you feel like you’re going backwards because you are making a huge shift, I wanted to take you down memory lane and share how our business model has changed over the past few years, how we got to where we are today and where we’re headed.
EP 131: Pivoting Your Business Model In Order To Tap Into Your Zone of Genius